Representatives of OCBC announced that the branch of the bank in Holland Village (Holland Village), Singapore, launched a face recognition system to identify some customers. Following the idea, the bank turned to the Japanese manufacturer of electronic and computer equipment NEC.
According to NEC Asia Pacific and NEC Corporation employees, the recognition takes place in real time: the system instantly identifies customers of the OCBC prime banking program as they approach the bank’s lounge area without the need for turning their faces toward the camera.
The branch of the bank began testing the system last December. Specialists working with the system say that instant identification allows to build more effective communication with customers – managers can call a person by name immediately now, offer him drinks and magazines, which he usually prefers while visiting the bank. Preference data is stored in the customer’s banking history.