A Trademark is a recognisable sign or mark which plays a pivotal role in the marketing strategy of differentiating products and or services from those of rivals and in developing long-term positive and often emotional relationships with customers by communicating an image or reputation to the public.
Through the process of brand awareness that a trademark creates, the brand recognition results to the brand preference and insistence of the customer to said brand. Trademark is a huge concept which encapsulates part of the goodwill of a business, which may be defined as the “attractive force which brings in custom”. Goodwill has monetary value. Trademark may be words, pictures, symbols or a mixture of these and any other sign which can meet the criteria for trademark registration.
Eltoma Corporate Services, being an international company with many associates globally, has legal professional personnel and Lawyers with expertise in Intellectual Property Law, to assist you with your trademark registration so as to protect your rights and your business within the marketplace; providing reliable, prompt and most importantly high level of quality services.