The CEO of Google Mr Sundar Pichau has finally confirmed rumours about the tech giants involvement in a new Chinese search engine project; stating that the platform could potentially offer better information to people than the current market offering for the Asian nation.
Mr Pichai spoke on behalf of Google leaders who stated that expanding back into the Chinese market was something that required a lot of thought due to the controversies with the well-known censorship issues in the country and the cooperation that would have to take place.
Executed well, it could be a profitable new venture breaking into new markets in Asia however the move has not been without criticism. ‘Google are always balancing this payoff with a set of ethical standards; as a minimum we like to adhere to the local laws of each country we work in”.
In 2010, Google shut down its Chinese-based search engine, after refusing Beijing’s demands to censor search engine results. Despite the optimism from Mr Pichau, the new project has attracted disapproval from policymakers and concerns from Google employees and human rights activists for continuing search operations in China.
Mr Pichai gave no specific details on how they would overcome censorship and cultural issues, however stated that all involved with the project were taking a ‘long-term approach’ on the Chinese venture.
“We would be able to answer 99.9% of search engine enquiries in China. And there are a wide range of areas where we could offer better quality, and more reliable information that can be available worldwide; especially compared to what is currently on offer to the Chinese market.” he responded in a Q&A session onstage.
One area where Google’s presence could be of huge assistance in China would be to provide information on medical treatments including for cancer that are free of charge to the average user. ‘Today the world is divided by the search engines they choose to use based on what they have available to them. Right now, people either find fake cancer treatments or they actually get useful information for reducing carcinogens.’
For now, the options are remaining open and are still in the exploration and investigation stage. Current analytics include how important the market is in China and how many potential users there could be.