WhatsApp has recently stated that it is expanding the ways that businesses can connect with others on the popular messaging app.
However, businesses will have to pay to send certain messages, which marks the free app’s very first substantial move to make revenue.
Companies will be able to do things such as offering real-time customer service as well as sending information like shipping confirmations or boarding passes, according to sources.
Businesses will pay between a half a penny and 9 cents for every message delivered to a potential consumer it is said. Moreover, WhatsApp is also said to be launching ads in the Status feature on the app, which would be a similar tool to that of Instagram stories.
Facebook is said to have been testing the respective “WhatsApp Business” tool for months with 90+ companies including Singapore Airlines.
Businesses will be able to respond free to comments or questions sent to them on WhatsApp, as long as the responses are fired off within 24 hours. Late responses by businesses will incur costs.