UK Authority to Stop 'Misleading' Sales Tactics Used by Hotel Booking Sites

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It is reported that after an investigation held by the United Kingdom’s Competition and Markets Authority (CMA) hotel booking sites will end their ‘misleading’ sales tactics. It was discovered that six websites raised serious concerns over certain sales strategies used.

According to the authority’s press release, Expedia,, Agoda,, ebookers and trivago have been the subject of CMA enforcement action due to ‘serious concerns’ around certain practices.

These include issues such as sales under pressure, misleading requirements for discounts, the impact of the commission on how hotels are ordered on websites and hidden charges.

The UK government said last year it took action because it was concerned such practices could mislead people, stop them finding the best deal and potentially break consumer protection law.